🎯 Objective
Highlight premium benefits with clarity and visual hierarchy
Motivate users to upgrade their plan through storytelling and feature breakdown
Design for conversion by combining persuasive content, visual trust, and smart layout
Integrate micro-animations to create a more engaging experience
🔍 My Responsibilities
Defined user personas and motivations for upgrading
Created wireframes, content structure, and key messaging
Designed responsive UI and visual hierarchy focused on conversion
Explored and implemented micro-animations using Figma for scroll-based interaction and subtle motion
Collaborated with marketing and product teams to align design with business goals
🛠 Tools & Skills Used
Figma (Design System, Prototyping, Animation)
UI/UX Copywriting for conversion
Landing Page Strategy
Responsive Design
Motion & Interaction Design
💡 Key Learnings
This project taught me how to design not just for visual appeal, but for persuasion and business growth. I also had the opportunity to dive deeper into Figma's animation features, experimenting with transitions, scroll effects, and storytelling through motion to create a more immersive and memorable experience.
✅ Result
A visually compelling landing page designed to drive upgrades
Clear messaging with a strong focus on user benefits
A solid example of UI/UX meeting business strategy and creative exploration
